WEKO3
アイテム
倫理的消費とクチコミ ―性別・共感他者からの検討―
https://ikuei.repo.nii.ac.jp/records/421
https://ikuei.repo.nii.ac.jp/records/421032fcc10-a731-4e68-a282-1b31870e1484
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
08_IKUEI-T_SENSUI.pdf (819.8 kB)
|
|
| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2021-06-24 | |||||
| タイトル | ||||||
| タイトル | 倫理的消費とクチコミ ―性別・共感他者からの検討― | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
泉水, 清志
× 泉水, 清志× Sensui, Kiyoshi |
|||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | By influence of COVID-19, it is interesting in ethical consumption, for example, cause related marketing and support consumption. The purpose of this study is to examine that the sex and the sympathetic others of word-of-mouth communication influence ethical consumption. This study used the questionnaire data of 2600 men and women in their 20s to 60s. The results show that the women increase the wants to purchase and the attitude of ethical consumption, particularly in the attitude to the behavior and the doing to behavior. And the results show the women increase the attitude of ethical consumption in the positive Advertisement, because they arise sympathy by changing their children. On the other hand, the results show the word-ofmouth communication from related others increase the attitude of ethical consumption because of weighting for the contents. | |||||
| 書誌情報 |
育英短期大学研究紀要 号 38, p. 31-40, 発行日 2021-03-15 |
|||||
| 出版者 | ||||||
| 出版者 | 育英大学・育英短期大学 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0914-3351 | |||||
