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倫理的消費の経験と態度 ─婚姻の有無・職業による検討─
https://ikuei.repo.nii.ac.jp/records/410
https://ikuei.repo.nii.ac.jp/records/410219ffbdf-8d51-497b-9576-615c4dff5932
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2019-05-08 | |||||
タイトル | ||||||
タイトル | 倫理的消費の経験と態度 ─婚姻の有無・職業による検討─ | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
泉水, 清志
× 泉水, 清志× Sensui, Kiyoshi |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In recent consumer behavior, it is interesting in ethical consumption which is aiming for earthquake disaster reconstruction assistance and poverty support, for example, cause related marketing and support consumption. The purpose of this study is to examine that the marriage and the occupation influence ethical consumption. This study used the questionnaire data of 800 men and women in their 20s to 60s. The results show that the people who are married, particularly in the men, increase ethical consumption, but donʼt increase the attitude in the women. And the results show the self-employed increase the attitude of ethical consumption, but housewife, temporary employees, contract employees, and regular employees donʼt increase. It is reasonable to suppose that the attitude of ethical consumption is different in the cluster of consumers. | |||||
書誌情報 |
育英短期大学研究紀要 号 36, p. 15-28, 発行日 2019-03-15 |
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出版者 | ||||||
出版者 | 育英大学・育英短期大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0914-3351 |