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態度接近性と不確実なポジティブ気分 : 購買行動場面における検討
https://ikuei.repo.nii.ac.jp/records/333
https://ikuei.repo.nii.ac.jp/records/3334e883fce-ce29-4f2f-8c59-a6b36e462718
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KJ00004385743.pdf (553.2 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2017-02-28 | |||||
| タイトル | ||||||
| タイトル | 態度接近性と不確実なポジティブ気分 : 購買行動場面における検討 | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
泉水, 清志
× 泉水, 清志× Sensui, Kiyoshi |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | It was said that when the questions were more increased, response latency was faster, and attitude was stronger on buying. In addition, it was said that uncertainty about the nature of a positive event can prolong pleasure people derive from it. This study examined how "attitude accessibility" and "positive moods of uncertainty" had influences on buying. The study also analyzed how subjects responded on brand assessment and buying decision-making when they were presented the brand information, were positive moods by remembering past experiences and were operated the certainty or uncertainty. As a result, when the accessibility was strong, the assessment was lower on positive mood of uncertainty than that of certainty. In addition, it was supposed that we used automatic processing when the accessibility was weak, and we used systematic processing when the accessibility was strong. | |||||
| 書誌情報 |
育英短期大学研究紀要 号 23, p. 25-31, 発行日 2006-02-01 |
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| 出版者 | ||||||
| 出版者 | 育英短期大学 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 0914-3351 | |||||
