@article{oai:ikuei.repo.nii.ac.jp:00000466,
 author = {泉水, 清志 and Sensui, Kiyoshi},
 issue = {40},
 journal = {育英短期大学研究紀要, THE BULLETIN OF IKUEI JUNIOR COLLEGE},
 month = {Mar},
 note = {By influence of COVID-19, consumersʼ frequency of using, word-of-mouth reference, and posting SNS are changing. On the other hand, attitudes and behaviors of ethical consumption, for example, cause related marketing and support consumption, are also changing. The purpose of this study is to examine the relationship between the frequency of SNS and ethical consumption in the coronavirus crisis from attitudes. This study used the questionnaire data of 800 men and women in their 20s to 60s. The results show that consumers who use SNS less have higher attitudes toward ethical consumption. And the results show men who increased their use of SNS also have more exposure to information on ethical consumption and higher attitudes due to changes in their working styles. On the other hand, men who refer to SNS less frequently do not have higher attitudes, because they increase the motivation for face-to-face communication, and they have less contact with information about ethical consumption. In addition, the results show people who reference less frequently have a higher factor of attitude toward behavior because they consume ethically based on their prosocial norms, but they do not have higher factor of intention to act because they do not refer to othersʼ writing.},
 pages = {1--10},
 title = {コロナ禍における SNS と倫理的消費 ― 態度からの検討 ―},
 year = {2023}
}